Color Identification System
ColorADD® is a color identifcation system for colorblind, which contributes to social integration and welfare, turning communication more efficient, responsible and inclusive, whenever color is a factor of identifcation, orientation or choice.
Colorblindness is a limitation that afects 10% of the male population around the world - nearly 350 million people worldwide. This limitation, which is a hereditary condition transmitted by the X chromosome, creates to the colorblind major constraints in terms of social and professional integration.
The ColorADD® code is based on three graphic symbols representing the three primary colors. Through the acquired knowledge of the Additive Color Synthesis taught in the early scholar years, the symbols can be related to the entire color pallet graphically identifed. Black and White appear to indicate dark and light tones. Symbols that refer to colors and work by the same addition logic become "a mental game" easy to memorize and to apply daily. Visit ColorADD® official page to know more about colorblindness and about the project.